Who We Are
Wear 208 is a clothing brand built in Eastern Idaho, for Eastern Idaho. 208 is our area code, our altitude, and our attitude.
Every design we drop is rooted in something real. Real places, real culture, real people.
Whether you're repping it on the Snake River, at a show in Idaho Falls, or just out living your life, Wear 208 is for the people who don't need to explain why they love it here. You already know.
Why Wear208?
Whether you were born and raised in Idaho, or if you migrated here for one beautiful reason or another, you are one of us.
Wear208 came to life from a passion and love for the place we call home. From mountains to main street, or downtown to down by the creek, Idaho holds a special place for all of us at Wear208.